City of Fort Wayne

Job Description:

SUMMARY

Working under the direction of the Marketing Team, incumbent supports the administrative division with public relations, advertising, grant writing, fund raising, planning, marketing research, customer service, photography, social media, web editing and design and other marketing related tasks.  The incumbent is expected to exercise good judgment, independence, initiative, and professional expertise in conducting day-to-day operations. All work duties and activities must be performed in accordance with the City safety rules and operating regulations, policies and procedures as well as federal, state, and local regulations.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the ability to interact with the public, City incumbents, and outside agencies with patience, tact, respect, and professionalism and the following. Other duties may be assigned.

• Assists with design, distribution, coding and analyzing user surveys and evaluation forms.
• Assists with compiling information for Grant Reports;
• Assists in writing and distributing news releases;
• Tracks PSA's and news releases;
• Assists in meeting obligations to media sponsors;
• Assists with news conference;
• Assists with social media;
• Assists with graphic design;
• Assists with photography when needed;
• Enters data into statistical software package to create reports and writes letters, memos, etc.;
• Assists with updating the Web Site;
• Assists the administrative staff when needed;
• Updates the “City Line” recorded messages.
• Takes direction from written or spoken ideas and convert them into images, layouts, and other designs.

PERFORMANCE EXPECTATIONS

The incumbent is responsible to manage their performance in accordance with this job description and the performance expectations provided to them by management.  If at any time the incumbent is unsure of their role or specific responsibilities, it is the incumbent’s responsibility to refer to their job description and ask for clarification from their supervisor.  Management will work with the incumbent, as needed, to ensure performance expectations are clearly communicated and performance goals are achieved. 

SUPERVISORY RESPONSIBILITIES

This job has no supervisory responsibilities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

• Any combination of education and/or experience equivalent to graduation from high school, with college courses and/or training in Marketing, Media Relations, Journalism, English or Communications;
• Experience with Microsoft Word and Excel or equivalent and experience with statistical packages the world wide web and social media.

OTHER SKILLS and/or ABILITIES

• Basic knowledge of marketing principles and of customer service principles;
• Ability to understand public relations principles, with journalism experience;
• Writing skills conducive to writing press releases and compiling various reports.
• Experience with print and electronic media.
• Proficiency in Adobe InDesign, Photoshop, and Illustrator.

LANGUAGE SKILLS

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.  Ability to write reports, business correspondence, and procedure manuals.  Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.  Ability to deal with problems involving several concrete variables in standardized situations.

CERTIFICATES, LICENSES, REGISTRATIONS

Valid Indiana Driver's License if City vehicle is used.

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear.  The employee frequently is required to use hands to finger, handle, or feel and reach with hands and arms.  The employee is occasionally required to stand and walk.  The employee must regularly lift and/or move up to 10 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.